The mission of PCACAC is to support and advance college admission professionals as they guide their institutions, students, and families in an ethical manner.
To accomplish this mission, PCACAC:
- advocates for the rights of students in the college admission process;
- develops, promotes and monitors the standards of professional behavior as set forth in the Statement of Principles of Good Practice;
- encourages the increased participation of underrepresented and underserved populations in postsecondary education and in the profession;
- furthers the professional development of all school and college admission counselors.