Strategic Plan                                                         

Approved by the PCACAC Board on February 13, 2019


The Potomac and Chesapeake Association for College Admission Counseling (PCACAC) will bring together admission and counseling professionals to promote effective college counseling and ethical admission practices, empowering students to make thoughtful educational choices.


The mission of PCACAC is to support and advance college admission professionals as they guide their institutions, students, and families in an ethical manner.


The Potomac and Chesapeake Association for College Admission Counseling (PCACAC) believes in and advocates for equal access for all students to higher education opportunities and pursues that advocacy through ethical practices, professional development for counselors in our region, and promotion of best practices in our profession.


Through the stewardship of the Past Presidents Committee, the President’s Council has revised PCACAC’s Strategic Plan with a focus on four Anchors:

  1. Advocacy and Inclusivity
  2. Value Added
  3. Legacy
  4. Membership

These anchors support leading questions and aspirations to guide PCACAC into the future. Furthermore, the Anchors can be defined with goals that build into the themes of Engaged Communication, Purposeful Opportunities and Responsive Leadership.

To learn more, download the complete Strategic Plan.